Apre al pubblico il NUOVO CONCEPT STORE Benetton Kids On Canvas,nel piccolo centro di Piedimonte Matese in ¬†provincia di Caserta. A seguire il progetto ed il layout espositivo √® proprio l‘Accademia Italiana di Visual Merchandising¬†di Roma sotto la direzione artistica di Emanuele Schiavetti.
Il punto vendita ospita tutte le linee del celebre brand di moda Italiano per bambini, UNITED COLORS OF BENETTON. Ripercorrendo le 6 stanze separate dai teli in canvas troviamo la linea KID girl e boy, la linea TODDLER girl e boy, la delicata collezione dedicata al BABY da 0 ad 1 anno e per finire, per i ragazzi pi√π trasgressivi la linea SISLEY YOUNG.
L’allestimento eseguito dall’Italian Academy of Visual Merchandising di Roma, rispecchia alla perfezione i canoni stilistici del gruppo Benetton, le differenti proposte merceologiche, la scelta di vari stili, raggruppa un’ampia fascia di clientela, praticamente per tutti i gusti. L’architettura e i materiali di supporto come, busti sartoriali, fotografie, mollette e pinzette, illuminazione, rendono il brand prettamente all’avanguardia con lo stile di tendenza del momento.
I muri a vista dell’architettura del punto vendita, rimembra un gusto retro che ci trasporta nella New York dei primi del ‘900.
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
- IAV – Italian Academy of Visual Merchandising Roma
Alcune delle collezioni Benetton Kids che potrete trovare nel nuovo punto vendita On Canvas di Piedimonte Matese, Caserta, selezionate dai buyer per voi:
GIRL DA 1 A 14 ANNI:
BOY DA 1 A 14 ANNI:
BABY DA 0 A 1 ANNI:
SISLEY YOUNG
[gdlr_video url=”https://www.youtube.com/watch?v=RNHsDsCXAuM” ]